Recently, as I have just started marketing the new CarlowSEO to a small group of business owners, I have been getting the same question over and over… “So what is it that you do?”. The answer is very simple… I make search engines simple…or at least that’s the first line! We then inevitably get into things like “What exactly is SEM?” That’s always where the fun beings!
Many of us SEO experts have also worked in companies striving to create well leveraged Enterprise Search applications behind a corporations firewall. Those that have, know the challenges that one will face, but the number 1 comment any Enterprise Search expert gets is “Why don’t we just use google?”Read More »Google vs. the Enterprise… things just aren’t the same at the people level!
With the local news about Google loosing popularity from Hitwise many are thinking about what that means to SEO and SEM activities. Simply put, I wouldn’t expect the SEO and SEM world to change much.