Big Web using personal data to increase their revenues
In our last post about the Facebook IPO we discussed how (what we would call) “Big Web” has to increase revenue, and the number one way that they are accomplishing this is via advertising on their site. Many like Facebook, or Google offer their own “Ad” management and focus directly on “knowing who a user us”. So our friend, Christian Saffici, asked via our Facebook fan page to take a look at the increased use of personal data to increase this revenue. So, Christian, here it is!Read More »Big Web using personal data to increase their revenues