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Ai requires the boring stuff to succeed

AI Visibility Starts With the Boring Stuff

AI doesn’t fail ecommerce brands, fundamentals do. Before chasing AI search, assistants, or discovery, Shopify stores must get product data, site architecture, metafields, and category structure right. This article breaks down the basics most brands ignore and why AI exposes those gaps instead of fixing them.

Google “Penguin” update shouldn’t be worrying, it should make you listen to your SEO Experts!

With the recent “Penguin” Google update (summarized well by Search Engine Watch) many websites saw their content and ranking completely changed. This however shouldn’t be a shock for most people, it is because in most cases they didn’t listen to their SEO experts (or their SEO experts were scamming them to start).Read More »Google “Penguin” update shouldn’t be worrying, it should make you listen to your SEO Experts!